![]() The new packaging also draws inspiration from further afield: Striped Bass pale ale now shows a Chesapeake scene, complete with oysters–Devils Backbone donates a buck to the Chesapeake Bay Foundation for each case it sells–and a heron.Ĭloser to DC, the beers Devils Backbone has brewed with the Redskins already exhibit a more graphic, reserved design (there aren’t yet plans to totally overhaul the Nats-adjacent Earned Run Ale). “H opefully everyone can relate to that moment of being really happy after a long journey,” Black says.Īll Devils Backbone’s six-pack carriers now display a die-cut of the mountains you can see from Basecamp’s meadow. The company will pick up through-hikers and shuttle them down to the Basecamp, where they can camp for free, buy a burger or a reasonably priced breakfast, and try to shake the “ Virginia blues.” Basecamp is close to that mile-marker on the Appalachian Trail. Mile 842, a hoppy lager, now shows hikers exulting on a stony overlook. (Vienna, Virginia, apparently didn’t quite make the cut this time around.) Now, Vienna Lager shows the company’s massive Basecamp Brewpub & Meadows complex off Route 151 in Nelson County, about 150 miles from DC. If you are familiar with the Old Dominion, you may notice a bias toward the brewery’s Blue Ridge origins. “There isn’t that nationally known culture of Virginia that people can say, ‘Oh this is what’s in Virginia,'” Black says, adding that the company is hoping to help change that. The result recalls travel posters from the 1930s and ’40s, all showing scenes from Virginia. ![]() So Devils Backbone engaged Charlottesville design firm Okay Yellow and Richmond agency Familiar Creatures to rethink its packaging.
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